4 Reasons Your Charleston Home Isn’t Selling



Selling your home can be a stressful experience but it can become even more overwhelming when your property doesn’t sell. If a home sits on the market for too long, it can negatively affect potential buyers and you increase the risk of receiving a low offer.

Here are four common reasons that homes in Charleston do not quickly sell. 

1. The Price

One of the biggest factors that influence how quickly a home sells is the sale price. While you certainly want to make money on your property, if the house is priced too high, it will turn away potential buyers. Pricing your home is one of the most difficult decisions you will make when selling, but it is one of the most important. Here are a few things to keep in mind when determining a sale price. 

  • Use a Comparative Market Analysis. This will provide you with detailed information on what similar properties have recently sold for in your neighborhood. 

  • Consider the current market. If it is a buyer’s market, a lower price may be ideal. 

  • Think about your own needs. If you need to move out soon, a lower price may be needed. 

  • You should work with a real estate agent to help you accurately price your home. Don’t try to tackle this task on your own. 

2. The Home’s Condition is Poor

Most potential buyers are looking for a property that is move-in ready. They don’t want to spend too much time and money renovating the house. Prior to selling the home, make all necessary repairs and several upgrades that will attract potential buyers. Even a fresh coat of paint will make a difference.  

3. You Didn’t Bother to Stage Your Home

As buyers walk through your home, they want to envision themselves living in the house. Home staging is one way to make this happen. Staging your home is more than just cleaning it. This process involves highlighting the features and the charm of your property. It may also involve a little time and money to improve certain areas of the home such as installing new window treatments, removing all items off the counter, packing random knick-knacks and personalized items, etc. 

4. Your Online Listing Needs Some Work

 A 2018 report from the National Association of Realtors found that 44% of buyers look online for properties as one of their first steps in the home-buying process. If your online listing is not well written and does not provide professional, high-quality photos, you are hurting your own success. Your online photos are the first impression many buyers will receive of your home and if they are not well done, buyers will not want to schedule showings or check out the property. By working with a real estate agent, you will have a professional to help you create a listing that entices and appeals to buyers. 


Here at Andrew Paugh – Carolina One Real Estate, I want to help you attract and excite potential home buyers. I don’t want you to become frustrated and overwhelmed with a property that doesn’t sell. I have the experience, training, and expertise to help you sell your home. Whether you are selling in Charleston, Mount Pleasant, or surrounding areas, I will do all I can to provide you with a smooth and hassle-free home-buying experience. Contact me today to learn more.